Lease to Locals

Innovative local partnerships, providing property owners cash incentives to convert their units into new long-term rentals for local employees.

How It Works

In the complex ecosystem of housing in vacation towns, Placemate has identified an opportunity to create new rental housing units by switching the use of the existing housing stock through the Lease to Locals programs. These programs provide cash incentives for property owners who convert their properties into new long-term rentals for local employees. The programs are overseen and funded by local governments or non-profits and are innovative examples of successful public-private and philanthropic-private sector partnerships. Each program is custom-tailored for the local needs but generally follows a similar path.

Placemate works with local housing experts to understand what type of housing inventory they would like to target with their program. 
We then determine the optimal incentive structure and amounts and reach out to property owners who qualify for the program.
Lease to Locals units only go to local employees and their families and Placemate does all the compliance and reporting on the impact the programs are having.

Lease to Locals Markets

Ketchum, Idaho

Providing incentives up to $18,000 to property owners and property managers to convert short-term rentals into seasonal and long-term rentals.

Summit County, Colorado

Providing incentives up to $22,000 to property owners and property managers to convert short-term rentals into seasonal and long-term rentals.

Truckee, California

Providing incentives up to $18,000 to property owners to convert their properties into monthly, seasonal, and long-term rentals.

North Lake Tahoe, California

Providing incentives up to $24,000 to property owners to convert their properties into monthly, seasonal, and long-term rentals.

South Lake Tahoe, California

Providing incentives up to $10,000 to property owners to convert their properties into long-term rentals.

Results to Date*

New units unlocked
0
People housed
0
*Data as of December 1, 2024

Testimonials from our Government Partners

Lynn Baumgartner

Town of Truckee

Lease to Locals has been an innovative and effective program in the Town of Truckee. Our partnership with Placemate in developing, growing, and administering the program is the reason behind that success.

Jason Dietz

Summit County, Colo.

Placemate is an experienced team who has worked with multiple local governments on a variety of housing solutions. Their ability to collaborate with and provide administrative support enabled us to launch our Lease to Locals program this fall. Without the additional assistance, the program may not have been able to make an impact until the spring of 2022.

Laurie Best

Town of Breckenridge

We hired Placemate to develop and implement an incentive program to unlock new housing for our local workforce. Their experience in building and executing housing programs has allowed us to expand our department’s capacity and launch the program faster and more efficiently, delivering promising early results.

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